The company alleges that Gold Jay Z was supposed to launch to much fanfare in 2013, but that the cologne didn’t gain traction because the rapper declined to do the social media posts and promotional appearances, including high profile ones on Good Morning America and at Macy’s, he had agreed to do in order to promote the fragrance.
Beyond that, there were additional colognes Jay Z was supposed to develop, something he also did not do, according to the lawsuit.
Given Jay Z’s lack of support, the company says it is losing money on Gold Jay Z and that retailers are returning the cologne to Parlux Fragrances.
A Gold Jay Z promotional video is as follows:
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