The lucrative deal sees the #MTVMAMA2016 “Best Female” winner occupy the spot as the face of ABC Hair Relaxer, which is arguably the most popular hair relaxing brand across the continent.
As part of the deal Yemi Alade stars in a multi-lingual TVC which will air in Francophone and English speaking countries; also hot shots of the praised singer promoting “ABC Hair Relaxer Kit” will appear on billboards across the continent.
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